Emerging Technology and Trends that Marketers Need to Know

By | July 22nd, 2017|Categories: Emerging Trends|Tags: , , |

What technology should we be watching? Technology is changing at an incredible pace, which makes it challenging to stay on top of the latest trends. New technology is constantly changing the way we interact with the world, and consequently, how businesses should effectively market to their audience. At the end of each year, the leading gurus [...]

How to Work With Micro-Influencers

By | June 13th, 2017|Categories: Guest Blogger, Influencer Marketing, Social Media|Tags: , , |

How to Work With Micro-Influencers: Brand Guide Guest Blog Post from Gareth Simpson – SEO & Startup Founder Influencer marketing is nothing new. In fact, it has been used in advertising since the 1700s, when brands such as Wedgewood used royal endorsements to increase sales. In a nutshell, it means leveraging someone else’s audience for your [...]

What is Content Marketing?

By | May 21st, 2017|Categories: Content Marketing|Tags: |

Content Marketing: What is it, and what are the main things you should be aware of? Content Marketing is the art of generating and distributing valuable content for the purpose of attracting and retaining those potential customers through relevant and useful content. Despite being another part of digital marketing, the priority of content marketing is not [...]

User Experience in B2B Marketing

By | April 7th, 2017|Categories: B2B, User Experience|Tags: , , |

This post is taken from my 10 mistakes in B2B Marketing published on the Smart Insights website. This is a free guide for Basic Members, so if you are not a member and you want to read the full thing..... just sign up, all you need is an email address! Think that user experience is just for [...]

How does Google Analytics work to track campaigns and website traffic?

By | February 27th, 2017|Categories: Google Analytics|Tags: , |

Tracking campaigns and website traffic I hope that you will agree with me that tracking your campaigns is critical, so you know what is working, what is sucking, and using data from your analytics to back up your budget and resources for all your super smashing marketing wizardry? What if I was to tell you that [...]

How can you measure content marketing?

By | January 30th, 2017|Categories: Content Marketing|Tags: |

How do you measure content marketing and validate that your work is bring in the big bucks for your company? We all want more bang for our content buck, but we are not mind readers, it can be hard to tell what will drive that profitable customer action with your prospects and customers. To improve your [...]

How do you work with social media influencers?

By | December 6th, 2016|Categories: Social Media|Tags: , |

Are you looking to work with Social Media Influencers? Recently a client told me that her youngest boy, who is still in the early years of primary school, wants to be a youtuber when he grows up. And you know what, that isn't a bad option for a career nowadays.  Do you know how much you [...]

Social Media and Google Analytics: what you need to know

By | November 14th, 2016|Categories: Google Analytics, Social Media|Tags: , , |

Social Media and Google Analytics Reporting: What you need to know I was delighted to be invited as part of my role as lead instructor for General Assembly, to deliver a workshop for Social Media Week Bristol on a topic that's very close to my heart. Analytics. The 1.5 h workshop sold out, so to help [...]

How to Become a Data Driven Marketer: TMRW talk

By | October 31st, 2016|Categories: data driven marketing, Metrics, Talks and Presentations|Tags: , , |

Becoming Data Driven As a Lead Instructor for General Assembly I had the pleasure of speaking at one of their partners hubs, TMRW in Croydon, coworking space and tech hub for companies in South London. It was on a topic that I am very passionate about, ‘Becoming a Data Driven Marketer’. I wanted to focus on [...]

How to get buy in for your content marketing strategy

By | October 18th, 2016|Categories: Content Marketing|Tags: |

How do you get buy in for your budget and content strategy? In this post I will give my tips on how to get buy in for investment in your content marketing strategy, and it all comes down to the numbers.There is 1 thing that motivates all bosses, investors and business owners. The bottom line! You know [...]