jillwebborn

/Jill Quick

About Jill Quick

Data-Driven Digital Marketing Consultant, Trainer, Speaker and Author working with Existing Brands and Start-Ups.

How do you turn data into insights?

By | October 31st, 2017|Categories: Uncategorized|

Data into Insights: A starting point We all know that we should be data driven, heck, it is a buzzword these days! But when you are looking into the abyss of what can look like data vomit, how do you turn these data points into insights for your company's growth? This post is a starting point [...]

What is a Customer Journey Map?

By | September 30th, 2017|Categories: Customer Journey Mapping|Tags: , , |

Customer Journey Maps: What are they? A Customer Journey Map is a Design Thinking tool (a methodology for developing innovation centered on people and on overcoming challenges and satisfying their needs), which enables a map to be created at each of the stages, interactions, channels and elements our customer comes across from one point to another [...]

What is Pay Per Click (PPC) and How Does it Work?

By | August 31st, 2017|Categories: PPC|Tags: |

PPC ? Adwords? What is it? Within each search engine results page (SERPS) you will have organic results (SEO) and paid results (AdWords). AdWords is a pay to play channel as you pay the advertiser e.g. Google, Bing or Yahoo, each time someone clicks on your advert (Pay Per Click). The appeal for marketeers is that you can target [...]

Emerging Technology and Trends that Marketers Need to Know

By | July 22nd, 2017|Categories: Emerging Trends|Tags: , , |

What technology should we be watching? Technology is changing at an incredible pace, which makes it challenging to stay on top of the latest trends. New technology is constantly changing the way we interact with the world, and consequently, how businesses should effectively market to their audience. At the end of each year, the leading gurus [...]

How to Work With Micro-Influencers

By | June 13th, 2017|Categories: Guest Blogger, Influencer Marketing, Social Media|Tags: , , |

How to Work With Micro-Influencers: Brand Guide Guest Blog Post from Gareth Simpson – SEO & Startup Founder Influencer marketing is nothing new. In fact, it has been used in advertising since the 1700s, when brands such as Wedgewood used royal endorsements to increase sales. In a nutshell, it means leveraging someone else’s audience for your [...]

What is Content Marketing?

By | May 21st, 2017|Categories: Content Marketing|Tags: |

Content Marketing: What is it, and what are the main things you should be aware of? Content Marketing is the art of generating and distributing valuable content for the purpose of attracting and retaining those potential customers through relevant and useful content. Despite being another part of digital marketing, the priority of content marketing is not [...]

User Experience in B2B Marketing

By | April 7th, 2017|Categories: B2B, User Experience|Tags: , , |

This post is taken from my 10 mistakes in B2B Marketing published on the Smart Insights website. This is a free guide for Basic Members, so if you are not a member and you want to read the full thing..... just sign up, all you need is an email address! Think that user experience is just for [...]

How does Google Analytics work to track campaigns and website traffic?

By | February 27th, 2017|Categories: Google Analytics|Tags: , |

Tracking campaigns and website traffic I hope that you will agree with me that tracking your campaigns is critical, so you know what is working, what is sucking, and using data from your analytics to back up your budget and resources for all your super smashing marketing wizardry? What if I was to tell you that [...]

How can you measure content marketing?

By | January 30th, 2017|Categories: Content Marketing|Tags: |

How do you measure content marketing and validate that your work is bring in the big bucks for your company? We all want more bang for our content buck, but we are not mind readers, it can be hard to tell what will drive that profitable customer action with your prospects and customers. To improve your [...]

How do you work with social media influencers?

By | December 6th, 2016|Categories: Social Media|Tags: , |

Are you looking to work with Social Media Influencers? Recently a client told me that her youngest boy, who is still in the early years of primary school, wants to be a youtuber when he grows up. And you know what, that isn't a bad option for a career nowadays.  Do you know how much you [...]