Digital Strategy for Start-up Launch

Founded by brothers Adam and Daniel Pike in January 2014, SuperCarers is an online platform bringing caregiving into the digital age by matching families with vetted, reliable and compassionate carers. SuperCarers approached Jill Quick in August 2015 to support and consult the founders in launching their first website portal and assist in the first stage digital marketing strategy. The project was focused on data driven strategy concentrated on analytics, reporting, SEO and PPC.

The mission

The company’s founders needed to report all analytics to investors, requiring all digital marketing    activity to be tracked through a configured platform which reported on what really mattered. They also required assistance in directing relevant traffic to the site – which is key for success.  


Jill Quick helped the brothers to develop a digital marketing strategy and briefings needed for the developers on additional tracking requirements.

She carried out competitor analysis and consulted on what brand and non-brand items they needed to focus on as well as the onsite changes to support this. The project focused on finding the best course of action for SEO and PPC campaigns and clients were briefed to use AdWords Copy and advanced attribution reporting to optimise campaigns.

Jill helped SuperCarers to develop and refine our digital marketing strategy, focusing on our analytics, PPC and SEO activities. She had great attention to detail, was thorough and invaluable in getting us up and running. I would not hesitate to recommend her to friends and colleagues
Adam Pike, Co-founder , SuperCarers

Project Included

  • Competitor Analysis
  • Adwords Copy
  • Content Strategy
  • Email Marketing Strategy
  • Google Analytics (measurement plan, implementation and training)
  • Search Engine Optimisation Strategy and Agency Briefings
  • Reporting and Measurement Dashboards