The company’s founders needed to report all analytics to investors, requiring all digital marketing activity to be tracked through a configured platform which reported on what really mattered. They also required assistance in directing relevant traffic to the site – which is key for success.
Jill Quick helped the brothers to develop a digital marketing strategy and briefings needed for the developers on additional tracking requirements.
She carried out competitor analysis and consulted on what brand and non-brand items they needed to focus on as well as the onsite changes to support this. The project focused on finding the best course of action for SEO and PPC campaigns and clients were briefed to use AdWords Copy and advanced attribution reporting to optimise campaigns.