Data Driven Event Marketing And Acquisition Strategy

Surevine are the creators of cyber-security information sharing platforms used by Governments and Computer Emergency Response Teams (CERTs). They approached  Jill Quick in March 2015 to seek advice and training in order to build a strong data-driven digital marketing strategy when marketing and planning their first international conference, the RSA in San Francisco. Their clients include the Ministry of Defense, the Home Office, NATO OTAN and the House of Commons.

The Mission

The company needed to create a data-driven digital marketing strategy for their first international conference in only four weeks. Due to the nature of the target audience – who often work in National Security – tracking the analytics created a number of challenges.


Jill Quick worked with Surevine to deliver a data driven strategy through guided activities . The project focused on analysing and setting up goals in analytics, before reviewing URL structures, website content, SEO implications and Social Media channels and content – and creating a marketing campaign combining content strategy and distribution, paid media and PR. Following the project, Jill was invited to consult on a longer term strategy project and deliver support for the 2016 conference. 

We initially engaged Jill to help us with a strategy for our first big marketing campaign for an international conference we were attending, and then to help us with the actual execution of that strategy (from social to website to analytics to email and post evening marketing). We were so thrilled with her approach; she not only helped us to make this our biggest ever marketing success, but importantly taught us HOW to do this for ourselves. Needless to say, we are re-engaging with her already and can’t wait to see where she helps us to get to next!
Laura Crossley, Communications and Engagement Lead , Surevine

Project Included

  • Analytics
  • Content Strategy
  • Social Media (Organic)
  • Social Media (Paid)
  • Search Engine Optimization
  • Public Relations
  • Website Development