The company needed to create a data-driven digital marketing strategy for their first international conference in only four weeks. Due to the nature of the target audience – who often work in National Security – tracking the analytics created a number of challenges.
Jill Quick worked with Surevine to deliver a data driven strategy through guided activities . The project focused on analysing and setting up goals in analytics, before reviewing URL structures, website content, SEO implications and Social Media channels and content – and creating a marketing campaign combining content strategy and distribution, paid media and PR. Following the project, Jill was invited to consult on a longer term strategy project and deliver support for the 2016 conference.